Resonate by Nancy Duarte

Author:Nancy Duarte
Language: eng
Format: epub
Publisher: Wiley
Published: 2013-04-23T04:00:00+00:00

Telling the narrative implied in the numbers helps others see the meaning of the numbers.

Murder Your Darlings

Now that you’ve amassed all the analytical and emotional content possible, it’s time to narrow it down. Many of the ideas are unique and were possibly fascinating to uncover. But you can’t say it all—and no one wants to hear it all. The ideas need to be filtered down to the points that succinctly support your big idea.

The pages in this chapter have walked you through divergent thinking by generating ideas. You collected factual and emotional content and considered contrasting perspectives.

Now it’s time for some convergent thinking. Divergent and convergent were identified by J. P. Guilford in 1967 as two different types of thinking that occur in response to a problem. Divergent thinking generates ideas, while convergent thinking sorts and analyzes these ideas toward the best outcome.

So hopefully, all the ideas you just generated give you some great creative choices to sift through.

In his book Change by Design, Tim Brown says, “Convergent thinking is a practical way of deciding among existing alternatives. Think of a funnel, where the flared opening represents a broad set of initial possibilities and the small spout represents the narrowly convergent solution.”13

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